YouTube is currently testing an integration with Google Gemini aimed at assisting creators in brainstorming video ideas, titles, and thumbnails. The new feature, called Brainstorm with Gemini, was announced in a video on the Creator Insider channel.

According to a YouTube spokesperson, this feature is available to select creators as part of a small, limited experiment. YouTube will gather feedback from these creators before deciding whether to implement the feature more widely.

This new tool could provide YouTube with a competitive advantage over other social media video platforms, as it offers features not available on those platforms. Additionally, integrating its AI capabilities aligns with Google's strategy to encourage creators to use its tools rather than alternatives like OpenAI’s ChatGPT.

Brainstorm with Gemini is similar to another AI feature YouTube began testing in May, which serves as an AI-powered content inspiration tool. This tool provides creators with video topic ideas that resonate with their audience and generates an outline of talking points to facilitate the creation process.

The spokesperson mentioned that creators now have the option to receive assistance from Gemini, the brand name for Google's family of AI large language models used in various Google products. YouTube views this new addition as a way to determine whether creators prefer the inspiration tool, the Gemini integration, or both for generating content ideas.

Creators participating in the experiment can access YouTube Studio, enter a video idea in the search bar, and choose between two options: the inspiration tool and the Brainstorm with Gemini feature. While the inspiration tool already aids creators in developing video ideas, YouTube aims to evaluate whether the Gemini brainstorming feature is equally beneficial.

While platforms like TikTok and Instagram are focusing on generative AI to enable creators to create digital versions of themselves, YouTube is concentrating on using this technology to help creators develop their content.