YouTube announced Tuesday that it's launching new Shopping features that will enable creators to curate shoppable collections, plan better for shoppable videos and more.

The new features are coming at a time when TikTok Shop is trying to compete with YouTube Shopping and other such competitors in the segment.
TikTok is reportedly targeting tenfold growth for its U.S. business of TikTok Shop, to around $17.5 billion this year.
YouTube is adding "Shopping Collections" to enable creators to combine products from their favorite brands to view for users. Creators can select a bunch of items that match the theme-a standard everyday makeup look or capsule wardrobe, for instance. The collections will appear in the creator's product list, Store tab, and video description. In the coming weeks, creators will be able to create collections right from the Studio app on their phone. YouTube plans to roll out the feature on desktop soon.

For instance, the service has introduced a new Affiliate Hub within the app, making it easier for creators to find the latest list of Shopping partners, competitive commission rates, and promo codes. It will also allow the creators to request samples from top brands. According to the company, the goal of the new hub is to facilitate easier planning by creators on what their next shoppable video should be.

The video-sharing site is adding Fourthwall, a website builder that assists creators in building shops, to its growing roster of integrated platforms. Users will connect their Fourthwall shop from YouTube Studio directly, making it easier for users to create and manage their content using YouTube Studio, the company said. Besides Shopify, Spreadshop, and Spring, it already has integrations.

YouTube added last year features that enable creators to tag products through their library of videos in bulk based on the addition of products through the video's description. The company is now expanding this feature to all its Shopping creators. The company noted further that this feature can help creators earn more revenue from their older content if it's still gaining high traffic.

According to YouTube's Tuesday announcement, over 30 billion hours of shopping-related videos were watched in 2023. The YouTube platform achieved a 25% increase in watch time related to videos that assist people in shopping on YouTube.