In this new update of the YouTube Studio app, the YouTube's adding more info about the performance of its contents, and it's also including more AI elements.
To start with, the company is refreshing the "Content" tab in YouTube Studio to make it easier to see the relative impacts of different content formats.
"We're refacing the 'Content' tab to better serve needs around creators big and small around all formats. So inside the studio mobile the "Content" tab is where you'll view your Shorts, videos, Lives and Playlists-all within its shelf."
Basically, with Shorts becoming much bigger elements of the YouTube ecosystem, now YouTube wants to make sure that shorts are specifically highlighted in data, so you can better understand how they are driving Channel performance.
Which is important. Shorts now generate 70 billion views daily, and are a key factor for an increasing range of creators. And viewers also want more short-form content, so YouTube wants creators to see these impacts, and put more focus on Shorts.
There is an option to view the list view of each format by clicking "View all" on the respective shelf. "Scheduled" will only be available as a filter chip when a creator has something scheduled, decluttering the overview page and creating room for more important performance data, such as "Views" and "Likes."
So, in other words, you'll have a view of content performance by format that is a lot smoother. Really, though, it's primarily about Short promotion.
YouTube says that the new view is going out to all creators over the coming weeks.
In addition, YouTube is changing the "Comments" tab to help creators better understand and interact with comments directly from the YouTube Studio app.
YouTube first previewed changes coming to the Comments tab at its "Made On YouTube" event last month, and it's now starting to roll out updates centered on enabling more interaction from Studio, rather than needing to log into the YouTube app.
the "Comments" tab, renamed "Community", will also feature a simplified overview of audience metrics, including comment counts and returning viewer stats.
"We are also including a "Community Spotlight" feature, so you will now be easily able to spot some of your most active viewers in order to find, reach out, and close the loop on interacting with them by commenting back on the comments of viewers."
This will then be more channels through which viewer interactions could be handled on the management platform; something that should be great assistance for building communities for viewers.
YouTube is also rolling out enhanced AI comment reply suggestions to improve on that front. This is a little hypocritical, but for channels which get loads of comments it may be useful.
These updates will start rolling over the next few months according to YouTube.
YouTube's also expanding its rollout of AI-generated content summaries for some English language videos.
Launched in live testing back in August, YouTube's AI-generated summaries provide a supplementary description of what's shown in a video clip, which is not designed to be a replacement for the creator-generated description as such, but another element to help users find what they're looking for more specifically.
None of these will add much in terms of practical value to YouTube users, but it might help YouTube and its parent company Google to have a better understanding of the video content.
YouTube is also testing a new interactive chatbot within YouTube Studio on desktop to help creators find more information about how each element works.
Which makes sense: Now, there are now chatbots everywhere and probably can just help the content creator get more relevant info sooner by enabling the actual post of conversational questions.
Some useful updates to YouTube creators, effects that vary:.