YouTube Clarifies Updates to Shorts and Expands Sponsored Content Tags

The most recent updates from YouTube headquarters.
YouTube Clarifies Updates to Shorts and Expands Sponsored Content Tags

YouTube is rolling out some updates: to channel membership badges, paid product placement options, as well as a change to how Shorts drafts appear.

But first off, a quick note of clarification.

Last week, YouTube said that all videos that are three minutes or less now will be labeled Shorts and indexed in YouTube's system as such. That obviously creates a bit of confusion among creators over how YouTube is going to classify their shorter-length videos, so now, the platform has explained just what it means for your older short clips.
YouTube:

To be crystal clear, videos uploaded before October 15th 2024 that are vertical and 3 minutes or shorter will remain VODs, long form videos. No content filmed prior to today will be converted over to Shorts. Only videos 0 to 3 minutes in length that are filmed in square or taller aspect ratio, and uploaded to YouTube starting today will be considered Shorts.

So long as you've uploaded previously, this update will not impact your uploaded content but all new uploads moving forward under 3 minutes. Many creators are talking about how the update may impact their channel and YouTube has shared several explainers of the process.

But to be clear, it is only those short videos uploaded from this week that are under 3 minutes that will now be termed as Shorts. Your previous videos you had uploaded won't change at all.

According to YouTube, it will take a couple of weeks for its systems to settle with this change:
"So if you upload a Short over 60 seconds moving forward, you'll still see your new upload reflected as a regular long form video on your channel page, and the video will still be eligible to be recommended just like any other long form video.". That is, these videos, over the course of the next weeks, will be turned into Shorts and will start to appear in the Shorts tab on the channel page and in Shorts feed.

So, again, YouTube creators must have had questions about this change, and YouTube's looking to clarify the actual process.

(Note that YouTube also claims you will now be able to swap the custom frame selected as your Shorts thumbnail from within the larger YouTube app.)

The other changes include YouTube testing the ability to upload custom membership badges within the onboarding flow of Studio mobile and desktop. 
Creators could upload custom badges and emojis on Studio mobile up until now, but YouTube is opening that more broadly in the creation process today.

It is also making it easier to tag your videos as Sponsored Content on mobile-a feature where both short and long-form clips now can be tagged as promoted on both web and mobile.
Then the creators are able to view all of their saved drafts, and could select which one of them they want to resume editing or delete. The users can start working on more than one draft at a time and are no longer restricted to finishing the previous draft to start a new one.
These are some nice updates which coincidentally come at the wave of changes and adjustments YouTube announced earlier this week. None of these changes is a biggie, but all add up to key elements of the app: easier managing of your YouTube contents both through the desktop and mobile platforms.

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2024-10-18 08:27:30