Former Twitter head of trust and safety Yoel Roth is joining Match Group-the parent company to Tinder among other popular dating apps, including Hinge. He posted the move on LinkedIn, now the company's vice president for Trust and Safety.

"As they say… some personal news! I swiped right on Match Group!", Roth said in an announcement post. "15 years ago, I began studying what we now call 'trust and safety' because the then-new world of dating apps felt like the Wild West; it's truly a dream come true to get to roll up my sleeves and work to protect the millions of people making connections on our apps around the world."

Roth had spent seven and a half years at Twitter, now X, having left the company after just two weeks under Elon Musk's leadership. "Some of the worst harassment I've ever gotten came after Elon Musk attacked me with false accusations," he said. On top of the harassment and death threats, after "the Twitter Files," an internal series of documents outlining how Roth and the rest of the executives at Twitter handled content moderation, threats reached a boiling point where he was forced to leave his house.

Roth brings his expertise in trust and safety to Match's family of dating apps, including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, OurTime and more. Although dating apps have many features built into them for the safety of users, there's still a great deal of toxic behavior on these apps and not everyone trusts them. Pew Research conducted a study which revealed that Americans are divided about whether online dating is safe as a method to meet new people. From 53% in 2019, it now stands at 48% of adults who feel that online dating is mainly safe.

Currently, Roth is writing his PhD dissertation on safety and privacy in dating apps. For this new role at Match Group, he says that it's basically a "dream job" that he didn't hesitate in grabbing immediately the company contacted him. Roth says he will be responsible for policy and standards development across the company's apps.

In its 2022 report, the FTC revealed romance scams cost the victims $1.3 billion. According to the body, the median reported loss sits at $4,400. On this aspect, Roth promised to address it, saying that he wants to build out protection features for things like scams and financial frauds. Though Match says it deletes 44 spam accounts every minute across its apps, Roth says he wants to protect his users even better by learning the problem and contributing factors that would enable cross-platform action.

In related news, Roth believes that though Match Group has measures in place to detect and evict underage users, app stores share responsibility for protecting users, a position also shared by Meta CEO Mark Zuckerberg.