X Unveils Upcoming Enhancements to Job Ads, Featuring Better Discovery and Personalized Job Recommendations

X claims that hundreds of companies are already posting job openings on the platform.
X Unveils Upcoming Enhancements to Job Ads, Featuring Better Discovery and Personalized Job Recommendations

X's new job listings are getting a good response as hundreds of companies reportedly list open roles on their X profile, according to the company, just two months after the option was first launched.

Now, X is looking to add more job functionality into the app, including job recommendations, new ways to share job listings, a centralized job discovery element and more.

First off, today, X has shared some new concept images of job sharing options that'll be coming soon to the app.
, X will soon enable auto-populated job display listings within DMs, posts, and in communities, whenever you share an X job ad URL.
That could facilitate further amplification of roles within the app, with the option to share in DMs and communities of particular note.

DMs are seeing increased usage over time, in all apps, as people move away from public posting, while sharing jobs into dedicated communities could help to highlight roles to more engaged users, based on their interests. It could be a good way to boost engagement with X's job tools, and awareness of such, which could also help to get more businesses using the option.

Though organizations do have to pay $US1,000 per month to access job listings. So there's that also.

On top of this, X just flagged that it is soon going to start rolling out job recommendations to users based on the communities they engage with, company profiles they go to, jobs they click on etc.

This week, X updated its Privacy Policy to account for this, with a specific note that:

We may collect and use your personal information—such as your employment history, educational history, employment preferences, skills and abilities, job search activity and engagement, and so on—to recommend potential jobs for you, to share with potential employers when you apply for a job, to enable employers to find potential candidates, and to show you more relevant advertising.

So X is preparing for this next stage, though nothing official has been announced on this front as yet.

Lastly, X is also considering adding a centralized listing of advertised jobs in the app, besides new search functions for jobs specifically.

That might make it very much LinkedIn-like with its job listing, though Elon hopes it doesn't go "full LinkedIn".
Job listings on X makes a lot of sense, considering the amount of people who make professional connections in the app, and look to engage in business conversation and communities via X. As many use the platform as a way to build their personal brand, in this sense, evaluating a user based on their industry engagement and thoughts, as posted to X, does make some sense.

And many companies claim they already recruited people from X engagement, so this may be a rational and practical aspect for many brands and users.

And as Elon tries to further develop his vision of "everything app," that's another feature to think about, which may grow in the future and that can add value to X as a business tool.

Blog
|
2024-11-21 10:56:34