Just last month, X rolled out its updated account analytics features, and now it is ready to roll out the updates for ad analytics with better dashboards and overview of metrics, so it's easier to track how your paid content performs.
X's updated ad analytics dashboard will feature a large array of performance charts so that you can have an overview of your ad performance at a glance.
Good update, hopefully a massive boon to X advertisers; and though there are absolutely likely to be many, many fewer of those advertisers than used to be the case, X will be hoping updates like this one can help it regain enough ad partners, and to let off about its redesigned ad-serving system - which, it says, it has now nearly wholly re-built from what Twitter's ad back-end had been.

Will that be sufficient to win back more advertisers?

There is another key challenge facing X, which is that even now many brands remain hesitant about the potential brand risk of advertising within the app, not only from ad placement adjacent to perhaps offensively sensationalized content but also from broader association with owner Elon Musk's often contentious stances on everything from electric cars to AI, which he shares there regularly.

On the former, X asserts its brand safety processes are sound, and ad placement is not risky, though third parties have reports to the contrary. The latter's much tougher, as Musk refuses to keep his opinions quiet, about anything, no matter how inflammatory or argumentative, or uninformed, his thoughts may be.

That remains one of the major things that get in the way of X's promise as an advertising platform, because the founding belief of Musk's is that people should be allowed to say pretty much whatever they want, no matter how insane, which he believes is one of the prime underpinnings of free speech.

Which, in some ways, makes sense, but the cost of enabling falsehoods and fictions is that some advertisers are going to want to steer clear of your platform for precisely that reason. So yes, you can do that if you want to, but that may cut out the other. And so while Elon had hoped the new avenues built would be an alternative, X is still largely reliant on ad dollars to maintain viability though thus far, Elon remains steadfast in his dedication to allowing more controversial content in the app.
Thus, while X's ad systems continue to improve, there simply isn't a desperation from as many brands to test the waters. Maybe, if X shows enough growth, that'll help dilute those concerns a bit (since brand morals can be rather elastic compared with potential benefit), but X has also sat on 250 million daily actives for almost two years now with no user growth.

It could literally become that "if a tree falls in the forest," where X's ad options get better, but nobody tries either way.

X promises a new, improved ad analytics dashboard is coming soon.