The U.S. election is done, with former President Donald Trump securing a second term in office after a divisive and emotion-charged campaign.
In other words, that also means that Elon Musk is a big winner, and that his social media experiment X is set to get a new lease of life, with the platform now potentially able to secure new support and partnerships to help it further its business.

And predictably, X is broadcasting its "record-high" engagement as part of its broader victory lap.
The firm says that the platform experienced more posts than ever on election day, while mobile user seconds also reached a new record in the app.

For context, back in September of last year, X reported that it sees 500 million posts per day; active mobile user seconds in the app hit a record 339 billion in the app this January. So, a big increase in posts, less of an increase in time spent, but still, a lot of engagement on X for Election Day.

X also saw a big jump in the number of new users joining. This is not much of a surprise as most of the users of Threads had gotten tired of its inability to focus on real-time content and thereby miss current news within the application, along with the nonavailability of politics, which prevents it from being a key source of significant information and evening-night discussion.

Which saw many heading back to X for the latest. And now, X will be hoping to ride that momentum, and the broader support for Trump into a new era for the app which may see it regain support from ad partners, due to the vote.

Why? Because X, which has patently identified itself with right wing talking points under Musk, had been seen as more divisive, and less representative of the U.S. public. But now, many will have to reassess that impression, with many voters clearly identifying with Musk's perspective in supporting Trump and the agenda set forward by his team.

That could lead to increasing leniency with regard to the app, and it may also tend to drive more users back to X, thereby increasing advertiser interest.

Musk would also now be able to sell X's political influence to other parties around the world, and how his own support of Trump helped in winning him a second term. That would help X get broader support if Musk helps others get elected too, while Musk will also look to winning more investment for X to keep it afloat so that he can maximize his political power.
Of course, Elon might also be busy reviewing government overspending, which is a role tagged for Musk in Trump's new administration. But a Trump win is clearly going to be a positive for X, and will open the potential for much more opportunities in getting the platform back on track.

Although X's revenue is still dramatically lower than what it was when it was still operating under its old regime at Twitter, there is a long way to go to place its business back on course. Had Trump lost that could have spelled the end of Musk's social media experiment but more doors will now open and which should see Musk discover more ways at least to afford it new opportunities.

And if its Election Day usage figures are anything to go by, there's potential there.

For most of the year, it looked like X was headed to financial oblivion, ad partners continued to leave in droves, and alternative revenue options continued to sputter. Now though things are looking up, which might see X pick up more steam in 2025.