Now that X has just introduced superior analytics to its Premium subscribers in the past couple of weeks, it is now set to arm the managers of the Verified Organization with even more material and tools that will be used to track and enhance their in-app performance in many ways.
 X is working on a more all-inclusive dashboard for Verified Organizations, where you could easily manage your X ads, job listings, affiliate accounts, and analytics at one place.

Advanced search will also be built right into the main window of the dashboard, so you can build queries that are saved, and it will keep an eye on the relevant mentions and chatter.

It's an all-in-one business dashboard, but for Verified Organizations only, for which usage will cost $1,000 per month.

Well, this assumes that this only would be available to those who are paying for the top tier of X's Verified Organizations package. There is also a "basic" package, for $200 a month, but that doesn't include affiliates, which are the little small business logos attached to staff accounts in the app.

Although the dashboard could also be made available to lower access tiers as well, just without full functionality.

But whichever it is, while it's a neat-looking box, you are going to pay at least $200 per month to use.

Is it worth it?

Obviously, it is relative to your business, your clients, and where you connect with the most opportunities. Some brands would happily pay $1,000 a month for Verified Organizations, but to some of them, that makes little sense to commit that level of investment.

That's especially true as more brands move away from X, based on broader concerns about the content being allowed, and promoted in the app. Most of that apparently relates to X owner Elon Musk's personal and political stances, but in line with X's "free speech" approach, there is apparently a higher level of risk in brand association in the app.

Just last week, another report came out stating that X is still showing ads together with offending and damaging content. X has denied such claims coming from several external analytics organizations in the past, but the continued flow of evidence does indicate that X needs to clean up its ad serving system to prevent negative association.
Which X might have a harder time doing, given its relatively more scarce resources. And really, Musk has shown little interest in doing so, anyway, because as part of his free speech push, he believes the best way forward is for users to post whatever they want in the app, which users can then refute, if they choose.

That process, according to Musk, is more representative of community perspective, as opposed to corporate censorship. But at the same time, that also means that X is letting more harmful content go up for debate as opposed to setting more rules around such. Which also increases the risk of ad placement alongside offensive material.

And at the same time, X needs more ad spend.

Reports suggest that X's ad revenue has plunged, dropping by some 70 percent since Musk took the app helm, and with more brands reassessing their spend on X, that likely makes Verified Organizations a tougher sell too.

But if X can sweeten the deal and offer more incentives, along with those improvements, then that might just entice more businesses to sign up.

Summary: This is a good update, though I do not think many brands are going to see it.