As X looks to extend its content offerings and considers branching out into Elon's "everything app" vision, X is now also looking to integrate game streaming into its expanded content offerings.
At this time, there are a few relatively arduous steps to establish a game stream, but you can indeed run a gaming broadcast in the app and provide a means to stream gameplay and response content directly within the X stream.

X owner Elon Musk showed off the capacity with his own stream of Diablo IV over the weekend, which the real broadcast begins about 12 minutes in.
The stream is functional and provides all the elements that gaming viewers are used to, with a reasonably stable flow within the X feed.

But it still has a good bit of work to be a fully viable game streaming option.

Musk admitted that, as of now, it is still "way too hard" to establish an app game stream at present, which only took them hours to set up. So, although possible at this time, it's far from what is ideal, and further noted by Musk that they need to make it effortless for streaming gaming content.

It also has quite limited options for presentation, and X is going to need to add donation options as well as monetization options for creators, just like every other app.

Video platforms pay special heed to gaming with all the influence the latter has upon modern web culture. It is impossible to define any significant online talent which couldn't be tied, at least loosely, to the gaming community, since most of the popular YouTube's creators are tightly bound to gaming subcultures within the app.

X-specific gaming has billions of posts related to gaming submitted every year, whereas gaming conversation in the app surged 36% YoY in 2022.

Given such interest, the opportunity is there for X to build out its gaming offering, and integrate more of this engagement directly in-stream, as opposed to leaving users to drift off to other platforms for gaming events, while still posting about them in the app.

If X can get it right, this could be another growth opportunity.

It's a tall order, after all, when other, established platforms lead the charge. But the data implies that there's potential-if X can stitch together a seamless, integrated game-streaming product. 

Musk adds: "X will continue to iterate on its gaming streams and see how it can make those more appealing to more creators".