As X continues to roll out its new job listings to verified business profiles within the app, it is also working on a new element: job "matchmaking" to help people find relevant opportunities.

Though how that would all actually work is yet to be seen. On LinkedIn, it's able to recommend open roles to you based on your education and career history, as well as listed skills, LinkedIn Learning courses you've completed, your search history, who you interact with, etc.

X won't have nearly as much related data to draw from, but maybe, it'll be able to construct an algorithm that correlates the things you really talk about with the posting job ad along with location information and interaction history.

Maybe this will allow it to make more relevant job ad matches, but it appears to be beginning way further behind LinkedIn, or other job match platforms, in this regard.

X's new job listings on company profiles are now listed as an official feature of its Verification for Organizations package, which costs $1,000 per month, but gives you a gold checkmark for your business.

I mean, if it were real gold that might make some kind of sense. But for most organizations, that would be somewhat of a sticker shock, though X has been "gifting" the badge and its corresponding benefits to a great selection of the high-profile businesses in the app, hoping to push more brands to take up the package in order to at least remain on par with their competition

That yet seems not to have been an effective tactic to boost adoption so far. Maybe, though, as it improves the overall offering, it will eventually see more brands paying up at that higher price point, which could go a long way toward helping the company reach its subscription revenue goals.

In line with this, X is also trying to add more perks, such as priority post display in the app, as has been spotted in the screenshot above, and soon, access to a revamped TweetDeck. Or "X Pro" as it is now dubbed.

Maybe, if it can build a genuinely effective post management platform, with the range of analytics tools, that could really sweeten the deal for brands, and there are certainly a lot of businesses that are already posting open roles in the app, so the job listings feature will get some use.

It’s be interesting to see what the X team can come up with in this respect, and whether it can indeed develop a better way to highlight relevant opportunities to users based on the data that it has.

It’s another sign of X’s expanding ambitions, though we’re now waiting to see if it can match that with smart, effective innovations that advance beyond the scope of what Twitter has been.