It looks like X's attempts to win back advertisers aren't doing so well, since the platform now offers $250 in ad credit to any SMB that spends $1,000 on X ads over the next month.
The offer feels a little desperate, and not exactly truthful when X says that its ad business is looking much healthier, as it tries to regain the 50% of ad revenue that it lost after Elon Musk acquired the application.

In an interview with CNBC, X CEO Linda Yaccarino said the company is "close to breaking even" as more advertisers start spending in the recently renamed app, at the same time observing that the rebranding, which many slammed for its taste, has actually been popular among both users and partners.

MediaRadar, an ad tech platform, also analysed that most big brands are slowly getting back to their regular X spending, although more than a third of its major partners, including AT&T and Disney, as well as Coca-Cola, remain on hold.

So X is, seemingly, winning back some advertiser faith. But the fact that it's having to offer $250 ad credits to entice more interest would suggest that things aren't going as well as X might have hoped.

Indeed, according to a recent poll on our LinkedIn page, many advertisers are still wary, with 87% of almost 1,300 poll participants indicating that they have no plans to take up X ads.

Would ad credits bring them back into the app? And if so, will they have good results that create further X ad spend?

It is difficult to say if X ads have gotten better, because while X continues to tout its various achievements, most of those claims relate to old updates and additions that it's pushed out or tweaked, while it's also continued to make misleading statements about the previous Twitter ad systems, and flaws in its approach.

Back in April, for example, X owner Elon Musk lamented the lack of keyword targeting for X ads, which he criticized as a "mind-blowing" failure of past management. Except, Twitter did have keyword targeting for ads, ten years ago, but it depreciated it due to poor performance.

In this context, it's impossible to know whether much, if anything, has changed for the better in X's ad system, though X remains committed to the notion that it is improving ad performance-including targeting options.

Perhaps it has, and perhaps, as you make your holiday push, it may be worth taking up an extra $250 in X ad credits to see what results you get.

X's ad credits, which must be redeemed within 30 days, will expire on December 31, 2023. Winning credits are to use in buying X Ads; they cannot be redeemed for cash payout.

Also, there's this note within the Terms and Conditions:
"If User's ads account currency differs from the currency referenced above, an equivalent value of the Credits will be applied in User's account currency (the rate of exchange shall be determined in X's sole and absolute discretion)."

Except there is no currency referenced above. Assume they mean in the post.

Should be good.