Yeah, I’m not sure that this is going to be a massive functional addition, but with the platform’s increasing push towards video content, it could be valuable, in various ways.

According to a new post from X designer Andrea Conway, you’ll soon be able to add timestamp-based links for video clips shared in-stream.

, timestamp links will let you send traffic to any specific part of the video clip with the play beginning at that point.

Useful when you want to draw attention to something specific, although most just screenshot or clip shorter parts for the same effect.

Though there are still many posts that refer people to "check out 2:29" and the like, so it may serve a valuable purpose in this respect. But it feels like a pretty minor update, which is one of my main concerns for X moving forward.

Because while the X team has been eager to brag about its progress -- and its rapid pace of development under Elon Musk -- almost all of the new innovations that it's rolled out since Musk came aboard at the app actually had been in development long before he wandered into the building carrying a sink and giggling.

Indeed, from a list of 73 key updates that the X team recently published to help highlight their efforts over the past nine months, only 12 were entirely new.

Most, such as Community Notes and Subscriptions, have been modified and expanded in the new initiative, but were there pre-Musk. The most important new features of note have been its new X Premium verification process, the addition of longer video uploads, the roll out of its ad revenue share program, bookmark counts, voice and video calls (still in development), the Highlights tab, and job listings.

But that's it. There hadn't been a surge in new ideas into the app that revolutionized the way it was used afterward.

My concern here is that now, the X team has pretty much exhausted its pantry of ideas that the previous Twitter team had shelved. Now it's left to its own devices; and thus far, not many of its new projects have either caught on, or been completely finished as yet.
Which is understandable, given that the app has also cut 80% of its staff in that same time period. In this respect, any development at all is a significant achievement, but when we’re getting down to timestamp links as a new announcement, it feels like things could be running a little thin, both on inspiration and resources.

It's something, and it could be of greater value if X can get more original video content posted to its app, which new chief Yaccarino will be tasked with. But if it's a sign of developments to come, it seems like X's rapid pace could be slowing, now that it's used up everything it already had available.