This is a pretty handy update for X-ers: you'll be able to pinch to zoom in on video clips in the app so that you might zoom in on specific details in the frame.
X is letting users know they can zoom in on video clips, via a pop-up notification within the player.

Here's a look at how it works in action (via X Daily News):

NEWS: X now lets you now zoom into videos on iOS.
That'll give you more ways in which you can view video content and interact with clips, while also allowing you to pinpoint that thing that you saw moving in the background which may or may not be an alien that you swear you saw when it played through the first time around.

The platform is adding new video features because part of a broader push to maximize engagement by leaning into the broader video consumption shift. Video has long been the most engaging content type on all social apps, and now, more platforms look to move in with this, to continue to keep users scrolling and providing more opportunity to show them ads.

Indeed, back in January, X CEO Linda Yaccarino declared that the app was now a "video first" platform, which really set the stage for a wave of exclusive video content on the app. While that's largely failed to make much of a splash, with most of X's exclusive content deals either falling through or flaming out, while it hasn't announced any new content deals in some time.

Though that may change after the election. Now that it's clear that so many Americans are aligned with more a right-leaning political approach, that could see more creators and publishers looking to share their content on X, in order to connect with this audience. Advertisers, too, may look to reassess their stance on the app (some, apparently, already are), and that could give X a new pathway to driving more video consumption in-stream.

It's got a dedicated video feed now, while it's also improved its Connected TV app, and videos can uploaded in high definition.    
I wouldn't say that it's a "video first" platform as yet, but as it continues to evolve its video tools, and capitalize on new opportunities, it could become more video-aligned in the coming months.