Here's a useful update for those who view video content on X: You can now choose the quality of in-stream video playback, giving you yet more control over your video experience.
When you tap on the gear icon along the bottom bar of the video playback on X, you'll see a new option to choose video playback quality, which actually goes up to 1080p (though that mustn't have been piped down to Australia as yet).

That will ensure you view high-quality video in the app, depending on your network connection. The default setting remains "auto," which will adjust playback according to your capacity, but you now have the option to manually adjust playback quality to suit your needs.

It's the latest update to X's video playback tools, with the platform also adding optional playback speeds last year, as well as picture-in-picture streaming, and improved casting to your TV set. X also continues to expand the length of its video uploads (now up to 4 hours max), and improve its vertical video feed, while it's also developing new live-streaming options, including game-streaming tools.

All these updates are part of the new "video first" approach of the platform, where is X looking to put more emphasis on video content, with a view to both maximizing user engagement, and providing more valuable advertising opportunities.

How that will work out remains to be seen, but X is adding more video options, which is worth factoring into your strategic planning.