Oh my gosh, X is actually building a new safety center in the United States after all.

Nor has the company done anything publicly to speak of regarding the project since it announced in January that it planned to build a new "Trust and Safety center of excellence" in Texas-to be specifically focused on combating child sexual exploitation material. And it was starting to feel like maybe it wasn't going to happen after all, like maybe Elon and Co. had just made it up to placate regulators.

But apparently it is going ahead, based on this new job listing posted in the app.
X is now staffing its new Trust and Safety facility in Texas, which will ideally see it boost its human moderation staff, with a view to improving its efforts in addressing rule-breaking content.

This has been one contentious element of Elon Musk's grand plan. For Musk, moderation translates to censorship in most applications. And he wouldn't want the company interfering as much as it can with what people share in the app.

But content that violates X's rules is a very different story, and data from X show the service has about 1/10 as many people working on moderation as do any other social apps. And while Community Notes adds another layer of barrier to that degree, X does need more moderation staff – to counter threatening content, to better safeguard users, and to give advertisers whose dollars are at stake some comfort levels in using the service.

And, of course, a new Safety Center in Texas - just "Safety" these days, because apparently, "Trust and Safety" is too woke or something - could presage something bigger for the company, with Elon Musk recently announcing that X would move out of San Francisco, not being satisfied with local government.

Whether that's ultimately true or not, it may well be that this new safety facility is but the first phase of X HQ in Elon's home state.

It is a huge deal in either case, as it is a significant move to push the former company known as Twitter away from Silicon Valley, which Musk himself believes is politically biased and corrupt.

Hence, this might prove to be the first step towards a thorough overhaul of the app.