X has added another useful feature to its Community Notes user-led moderation process, including all instances of any video that receives a Community Note to be seen to display the message, in any re-share and posts.
when a Community Notes contributor adds a note to a video in the app, they'll have the option to specify that the note is about the video clip, not the specific post.

According to X:

"Notes written on videos will automatically show on other posts containing matching videos. A highly-scalable way of adding context to edited clips, AI-generated videos, and more."

That's an efficient and effective way to share more advisory notes to more people because the system of X can now match both re-shared images and videos within the app, and tag them along with any corresponding contextual notes.

Under Musk, Community Notes, which had been in development under the name "Birdwatch" for years before Elon Musk took over the app, became a much bigger focus, with the billionaire hoping to employ community-led moderation as a means of combating more types of platform misuse that would not necessarily be decided by the X team on what is allowed, and what is not. It leaned more into his free speech ethos.

Which has merit. As previous Twitter management explained:

"We believe that a transparent, community-driven approach to identifying misleading information and elevating helpful context can help us all create a better-informed world."

This, in large part, is how Reddit has operated for years, with volunteer moderators helping to weed out junk, and up and downvotes better reflecting community sentiment on such, as opposed to Reddit management stepping in.

But there are limits to this as well.

According to analysis by the Poynter Institute, the vast majority of the Community Notes that are created are never even seen by users in the app because of the way in which the Community Notes review system is structured-that is, it requires consensus from the users of opposing perspectives in order to be displayed.

As explained by Poynter's Alex Mahadevan:

"Essentially, [Community Notes] requires a cross-ideological agreement on truth, and in an increasingly partisan environment, achieving that consensus is almost impossible."
X determines a Notes contributor's political leaning based on past behavior in the app, which is also not always the best proxy, but based on this, the system then requires responses from both sides in order to approve a note.

According to Poynter, the research on this reveals that this is helpful for bringing attention to low-stakes content, such as making satire clearer, or even AI-generated images-again, good use of this new blanket tagging-ahead of things that everyone will generally agree on. The most disastrous misinformation, however, will more likely move along even more divisive lines concerning things like COVID vaccine impacts, election interference, or gender debate.

Thus, the majority of Community Notes, where they’re most needed, are never displayed.

Yet, despite this, Musk seems confident that Community Notes is the way forward, which will essentially enable the X community to govern itself on moderation concerns.
That's a lot of trust in a system that, it's well-documented, has flaws that are still being worked through, so while it's an interesting concept with a lot of potential in a range of key areas, the reliance that Musk and Co. are placing on Community Notes might be too much, because it's unlikely to catch all instances of misinformation and misuse.
Which Elon has said isn't "super helpful" for X's revenue intake, and with the company's ad revenue down 60% YoY in the U.S., that is probably not the best use of the function, from a business perspective.

But Elon is willing to take the good with the bad, here the good being that the moderation approach on the idea relies on hope and ideological consensus to police false claims.

There is much to like about the project, and X may also be putting too much reliance-too early-on a still-in-development system.

And within reports of a broader failure by X to curb the sharing of more damaging content inside the app under Musk's leadership, this will be a key area of focus for the platform, and ad partners, going forward.