While it's far from becoming an "everything app" just yet, X is having success with at least one of its new additions: over a million open job roles are now posted through X Hiring, available for X Premium subscribers in the app.
X first introduced job posts to business pages in August last year as part of its tier-one Verification for Organizations that costs $1,000 a month. Since then, it has extended this feature to all its tiers of X Premium packages, and last month also introduced job posts on personal pages for X Premium users in the U.S.
Therefore, as availability is growing, increased demand for X job postings fits.

X revealed last month that there were 750,000 roles listed on the app, but the extra 250,000 arrived in weeks.

Since it is able to connect professionals and like-interested audiences, X can be considered a good idea for posting job ads. Also, as the job listings in X fall under the Premium package and are free of cost, I think it will probably not make much of a difference if brands that pay for the app also publish open positions in the app.

This may also somewhat soften the momentum felt here inasmuch as X job listings isn't a paid service. Rather, it's something of an add-on included in the X Premium package. So, more listings doesn't necessarily reflect anything regarding popularity or value as such. Rather, businesses are more likely using this free feature.

What would be even more interesting to know would be how many job roles are being filled through X Hiring and how valuable the brands are finding it. That would be a much more solid indicator of the value of the option, but as it stands, it is probably a good way to maximize reach in your job search, and broaden the search for potential employees in your user communities.

As noted, another feature of Elon Musk's "everything app" is vision for the platform is that eventually, as he likes it at least, it shall become a replacement for any other app in every other setting.

Although, up to now, it has not really delivered. Even while X has added audio and video calls, plus job ads, and the capability to upload longer video and text, there isn't much more to it so far. And there is little indication that people want X to be more than what Twitter was in the past.

Ultimately, Musk's dream is that X will ultimately add payments, which should then allow the next stages of the app's evolution as the go-to service for everything. But it also bears noting that Musk has been fairly optimistic in forecasting the app, and pretty wildly off the mark at this juncture.

In fact, in 2022, not long after becoming the leader of the app, Musk predicted that

By 2025, X would have reached 600 million users and an estimated 931 million by 2028. X currently boasts approximately 250 million users. This number has not increased in more than a year-and may have declined.
X would be earning $10 billion from subscriptions by 2028-Yet, X is raking less than $100 million per year using subscriptions.
X will generate $26.4 billion in revenue by 2028 – X apparently contributed $2.5-$3 billion to the table in 2023.
Still, that is a bit of ground to cover and based on what one can see with these projections, on balance, "everything app" push has a very good chance probably to take a little time longer than everyone had it thought would take.

But there are some signs of some growth, and some opportunity within its various new initiatives, and X Hiring stands out as one of the better bets thus far.

Is it worth it? We don't know, but we do know that a lot of businesses are seemingly testing it out, at the least.