With the generative AI hype cycle in full swing, every platform is working frantically to come up with new ways to integrate AI creation tools into their systems, thereby helping foster creativity and even engagement.

But thus far, most of the generative AI options within social apps have felt pretty flat.

There are AI chatbots, which can help find content, but they do not add much of substance above existing search tools in that regard. There's more: generative AI images you can use to depict yourself in unreal scenarios, which is somewhat appealing, but the novelty wears off pretty quickly.

Meta is also working on generative AI video creation so that one might put themselves in imagined scenes. Which is also interesting, from a technological point of view, but it's not clear as yet whether people will actually find these tools interesting, or engaging, or how they even fit within "social" spaces.

Creators and influencers are also exploring new avenues through which to deploy AI. Both Meta and TikTok have opened their doors to creators, allowing them to make AI versions of themselves, which, in return, stream on their behalf.

Is that a good thing? Does it support or undermine the principles on which social platforms have been built?

To better understand how influencers feel about this, HypeAuditor recently surveyed 620 Instagram influencers to see what they think of AI content creation tools, digital clones, AI-generated content, and more.