Does TikTok find a place in your holiday marketing plan?

Though the application remains at the center of the regulatory onus, owing to the entwinement with the Chinese Government, its relevance cannot be ignored. The platform now propels many key trends and generates tremendous attention among the creators and the brands.

And if you would like to join the party, then check out this infographic. The good people at Giraffe Social Media have put together an overview of the key drivers of the TikTok algorithm, plus a variety of key usage stats and insights.

These are the elements you need to know if you want to get the most out of TikTok.