Twitch has launched video stories in a bid to compete with Instagram.

Video stories on Twitch have just been launched after photo and text stories started last year. Streamers can now film up to 60 seconds of videos through the Twitch mobile app or simply upload it from their camera roll.
Twitch has launched video stories in a bid to compete with Instagram.

Video stories on Twitch have just been launched after photo and text stories started last year. Streamers can now film up to 60 seconds of videos through the Twitch mobile app or simply upload it from their camera roll. 

Twitch sees this new feature to let streamers take with them when they're on the go and not close to their streaming set up. The kind of typical short-form behind-the-scenes content a streamer might share on Instagram Stories or even TikTok, that Twitch now wants them to do so on its platform too.

That feature is thanks to the influence of Snapchat, which pioneered the story format in a decade ago. Almost every fashionable social media and messaging app thereafter found their spot with the feature, such as Instagram, TikTok, WhatsApp, Facebook, Telegram, and many others coming from smaller startups.

Apart from streaming to audiences while streaming is on-the-go, the company believes that their video stories can better empower streams to be connected closer with their spectators. For example, streamers can ask a question on video and urge people to take a poll. Or, streams can make a video made specifically for that person using @mentions in order to shout out to subscribers who have subscribed recently. Video stories can also be used for clips and highlights of the streamer's recent streams. They can use it to promote streams that are going live soon or to notify users about schedule changes, too.

Twitch hopes that their streamers will not anymore depend on other social media, such as Instagram, wherein they need to interact with their viewers and keep them updated with streams and all that goes around with them. Anyways, top creators would not likely put all their eggs in one basket.

Although text and photo stories launched exclusively on mobile, Twitch is now making all stories available through the web app as well. The company says it decided to make stories available through the web because that's where viewers are spending most of their time on Twitch.

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2024-10-07 20:35:50