Trump Launches Presence on TikTok.

Presumptive Republican presidential nominee Donald Trump now has an account on the short-form video app that he once tried to ban.
Trump Launches Presence on TikTok.

Presumptive Republican presidential nominee Donald Trump now has an account on the short-form video app that he once tried to ban.

As of Sunday morning, publication time, the one and only post thus far on Trump's just-created TikTok account created on Saturday night is shown here: In it, UFC President Dana White, shown below, declares: "The President is now on TikTok," as before him, into frame comes President Trump saying "It's my honor." After that, the remainder of this video is primarily walking around shots of the crowd viewing the UFC event being staged this day in Newark, New Jersey.

Apparently, over 31 million have seen the video; additionally, Trump has gained nearly 1.7 million followers -- more than five times as many as those of his predecessor Biden-Harris had by Sunday.

"Political candidate creates social media account" might not be front-page news normally, but the move by the Trump campaign serves as a reminder that even while the fate of TikTok is in question in the United States, politicians will jump at the chance to speak directly to its 170 million users there. The platform might prove particularly useful to Trump, who seems to be doing better among young, unengaged voters – exactly the kind who are most likely to be on TikTok.

This summer, Trump seems to have done an about-face on TikTok: after a failed effort to ban it while in office, the former president wrote on his social media platform Truth Social in May, "Just so everyone knows, especially the young people, Crooked Joe Biden is responsible for banning TikTok." On August 3, the president signed a bill which will ban TikTok in the US if its parent company ByteDance can't sell the app by the end of the next year; TikTok continues to fight the bill.

However, longtime Trump adviser Steve Bannon blamed Trump of flip-flopping due to the influence of billionaire Jeff Yass, as the latter owns a majority of the stakes in TikTok. Instead, Trump claims that TikTok can help Facebook fortify its ground which he claims is the "enemy of the people".

Of course, joining TikTok and racking up more than 1 million followers is only a footnote in Trump's big week-one in which he became the first former U.S. president to be convicted of felony crimes.

 

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2024-10-31 19:25:09