Trump gains momentum on TikTok.

Donald Trump, presumptive Republican presidential nominee, now has a presence on the short-form video app that he once tried to ban.
Trump gains momentum on TikTok.

Donald Trump, presumptive Republican presidential nominee, now has a presence on the short-form video app that he once tried to ban.

As of Sunday morning, there's just one post on Donald Trump's new TikTok account, launched Saturday night. In it, Ultimate Fighting Championship CEO Dana White declares, "The President is now on TikTok," then chimes in with, "It's my honor." The rest of the video is largely footage showing him walking among the crowd at a UFC event in Newark, New Jersey.

The video seems to have been viewed more than 31 million times, while Trump has already gained 1.7 million followers-more than 5 times the number of followers of the Biden-Harris account.

"Political candidate creates social media account" isn't usually news, but in this case it's a reminder that even as TikTok's future in the United States remains up in the air, politicians are already clamoring for access to its 170 million U.S. users. It might be especially useful for Mr. Trump, who appears to be making inroads among younger, disengaged voters-the kind of voter who might be on TikTok.

Trump's position on TikTok seems to have been upside-down -- after all, he tried to ban TikTok during his presidency, posting on Truth Social in May, "Just so everyone knows, especially the young people, Crooked Joe Biden is responsible for banning TikTok." (Biden just signed a law that will ban TikTok should its parent company, ByteDance, fail to sell the app within one year; the app is suing the bill in court.)

While Trump's former advisor Steve Bannon accused the former president of flip-flopping over the influence from billionaire Jeff Yass, who owns a significant share in TikTok, Trump has maintained his stance that banning TikTok would ultimately benefit only Facebook-a company he refers to as "the enemy of the people.".

Of course, signing up with TikTok and garnering more than 1 million followers will have to remain a footnote in Trump's big week-one in which he became the first former U.S. president to be convicted of felony crimes.

 

Blog
|
2024-11-11 20:40:33