TikTok may soon get a native text-to-video creation tool. Parent company ByteDance is launching a new app called "Jimeng AI" in China that lets users make short videos via AI based on written prompts.
This platform allows people to create extremely short video clips-most of which are less than 5 seconds long-based on whatever text prompts you choose. The same app also lets you create images.

Many of which, as you might expect, weird as heck but at the same time, that look pretty impressive, giving simple animation to AI-generaded characters and scenes with an extra feeling of life in a prompting.

Meaning they look like AI-generated - that unnatural hyper-real quality. But they're better than basic images of the same, and as that technology progresses, only gonna get better, including capacity for longer video creation and storytelling.

And it's part of the legendary promise of AI: We'll all get to make our own animated films, based on our own ideas and concepts, and eventually, put Hollywood out of business. Not going to happen, because most people can't actually create a coherent and interesting story to animate, which is why so many fail at creating anything in the first place.

So even so, the increasing capability of AI tools when it comes to facilitating idea generation is indeed amazing and ByteDance's text-to-video tool surely looks set to become another player in this evolving race.

Which then brings us to TikTok.

TikTok is already working to incorporate a range of generative AI features which include chatbots, search tools, music generation options, and profile picture simulators.

Text-to-video could be another engaging iteration on the same. It seems likely that ByteDance would look to incorporate such functionality into TikTok, as opposed to launching Jimeng outside of China as well.

That could lead all new creative trends, with responses to music and creators incorporating new kinds of AI animations in the app.

It's still some way off: ByteDance has only launched Jimeng AI in China to date and is continuing to develop its MagicVideo AI creation tools to help power expanded efforts.
 
But it may be on its way because the pace of the gen AI race continues to speed up.