Its Effect House AR studio, now out of beta mode, marks the latest milestone in the development of TikTok.
As both 'Lens Studio' by Snapchat and Meta's 'Spark AR' do, TikTok's Effect House allows creators to build their own effects for the app. It also provides a variety of templates and gives tools that help them do this easily.
And the cutting-edge AR platform has already gained great interest and usage.

According to TikTok:
"What has been created by Effect House's community of creators since version 1.0 first launched in 2022 has now inspired more than 21 billion videos, netting more than 8.6 trillion views around the globe and unifying more than 400,000 members on the Effect House Discord."

TikTok actually launched the first version of Effect House with some chosen developers in 2021, as an in-app tool, which eventually became expanded into the platform that's now being used by creators.

Which is a great way for TikTok to really capitalize on its potential to tap into the latest and greatest. Through expanding the lines of creative insight outside the in-house team, which then enables the app TikTok to capture more extensive ranges of effects within the application, which consequently increases its probabilities of tapping into the next viral hit.

Snapchat has long been the leader in this regard, with seemingly every AR trend of the last decade emanating from Snap. But popularity also equips TikTok well to be the originator of similar hits, no doubt a key pull of its Effect House offering.

And based on these numbers, there's much to like, and much opportunity to reach users via AR effects in the app.
Marking its latest development, TikTok has also previewed more than 20 new elements that it's added to the platform, including generative effects, media texture tools, an expanded asset library, and more.

For example, TikTok has also enabled new monetization channels for creators from AR creations: namely, New Creator Bonus, its $6 million Effect Creator Rewards program and Branded Effect Closed Beta.

AR remains a focus area, especially as we approach next-generation AR-enabled glasses and digital overlays that will eventually affect ways of engaging the world around.
But taking us to the next level of it would still take time, yet by making it easy for social applications to be built to be immersive, three-dimensional digital elements, it will place social platforms well-positioned either for the eventual AR shift or the VR metaverse push.

These two are not rival technologies; hence, all platforms need to keep up with the latest advancements.

And by enabling AR production, in turn, TikTok is taking the next steps that may make it build stronger roots towards sustaining greatness.