It is now after it announced it was taking its Creativity Program out of beta earlier this month that TikTok has rolled out the revamped monetization effort, now under a new moniker: "Creator Rewards Program."
The new Creator Rewards Program has also debuted a new in-app dashboard that lets you monitor your performance and payouts, and more creators will now be able to participate in the initiative.

This means creatives are compensated on the basis of the quality of uploads and the length of the pieces. Only videos longer than one minute are eligible for inclusion in the scheme. More views generate higher payments for being part of the scheme; although there are some other details specific to that particular qualifier.

As TikTok reports, rewards will be paid based on four metrics:

Originality is the quality content that is unique to the creator, in the way that it represents his or her point of view or thought process that is resonated within the community.
Play duration accounts for watch time and finish rate. The new formula rewards accounts with clear content rather than favoring accounts that have too many videos.
Audience engagement is measured through likes, comments, and shares increasing the value of any content being developed by the creators inside of the program.
Search value is another metric that basically refers to what is being assigned as a rating toward content as a reflection of popular terms used during searches. With more desirable topics for search applied to contents, there is higher value for consumers.
So channeled around driving contents that are more in line with the usage trend, naturally, with longer videos coming with more possibilities of consuming time.

And according to TikTok, the more popular videos have been those that are longer than before, as shown below:

"We first introduced longer videos in 2022, and since then, interest in longer-form storytelling has only grown. So much so that the TikTok community now spends 50% of their time on TikTok watching videos longer than one minute."

According to TikTok, the payouts for the new program will be the best ever, surpassing the former Creator Fund by up to 20 times in total value.

But they have to have at least 10K followers and get at least 100,000 views of their posts in the past 30 days to be eligible for use. So the bar entry is pretty stiff, but that means you're getting there, you're being compensated for your TikTok clip.

The new name will have an updated dashboard that would offer more advanced metrics in the form of view trends, insights, and explanations.

TikTok's also updated its Creator Academy education resources to help participants get the most out of the program, with breakdowns on how to maximize your earnings through the program.

This is a strong push for the app, because as was the case with Vine before it, if the creators on TikTok are not being paid to put up their content on this app, they will simply move on to where they will get paid for that work. Meta and YouTube have a lot more advantages on this front, whereas the short-form nature of TikTok reduces direct access, so TikTok must find other ways to ensure its users can monetize their activities, or risk losing momentum over time.

This means advanced in-stream commerce, besides the Creator Rewards Program. It's yet to be seen whether either of those will be enough to keep around the most successful creators on the app long term.
And then when you think about combining that with an overall sense of worry as to the potential of being banned from the application entirely, TikTok has quite a lot of incentives that it really needs to offer to truly maximize the situation.