September is Fashion Month, with a slate of large-scale, industry-leading fashion shows across the globe over the coming weeks, and fittingly, TikTok announced that it will host a slate of Fashion Month initiatives .
According to TikTok:

"Join us from September 6 to October 3 and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more."

The major part of the push for TikTok during Fashion Month is a presentation of its #TikTokFashion Collective, formed of fashion creators worldwide who will share their insights in the app during the month.
TikTok will have a dedicated team for each major show of Fashion Month, offering on-the-ground insights into each event.

There'll also be a "Fashion Month Hub" on TikTok, that'll highlight all the latest trends and drive fashion discovery in the app, as it will show off the latest creations from a range of brands and publishers around the world.

The Fashion Hub in TikTok will also be cluttered with tailored tabs, like "From the Runway", "Trending," and "Behind the Scenes", that will help fashion enthusiasts discover more specific trends.

The various elements will invite TikTok users to engage with Fashion Month events, and given the rising popularity of fashion trends in the app, a lot of users will likely be paying attention and seeking out related videos in-stream.

TikTok says that global views of the hashtags #TikTokFashion and #BeautyTok throughout 2023 have risen by over 300%, making fashion one of the platform's fastest-growing trends.

And given TikTok’s broader popularity, it could provide an interesting window into the happenings around Fashion Month, with these dedicated streams providing more direct access.

If you’re a fashion brand, it’ll likely be worth tuning into the TikTok discussion, and taking note of key conversation trends.