The company is to make this easier for independent musicians to create a presence on the platform through a partnership with DistroKid, which enables the artists on DistroKid to build their TikTok presence directly from inside the promotional platform.
"We provide platforms for connecting musicians with fans, and for empowering artists to take control of their creative journey," DistroKid's David Bruno in the description explains.

Starting today, DistroKid users will now be able to create their TikTok Artist Accounts directly from the DistroKid dashboard, unlocking artist-first features, such as a Music Tab, New Releases, By Artist, Behind the Song, Fan Spotlight, Ticketing, and more. Collaboration will help build stronger connections between DistroKid's artist community and TikTok's global community of music fans.

That will give a lot of easy promotion functionality to artists who may not be as savvy about how to use TikTok, nor have the production assistants to assist with this.

This is another way in which TikTok might integrate itself further into the broader music community: the platform has become an increasingly central driver of trends in music.

Indeed, according to research, users of TikTok are more likely not just to discover but share fresh music content on the application, with 75 percent of users discovering new artists from TikTok clips.

TikTok's influence over the trends of music is so strong that the publishers now have begun changing the names of artists' tracks into the names aligned with trends on TikTok while re-igniting the careers of older musicians on the very same.

In this respect, investment by TikTok in this relationship would make all the sense, increased usage being a means to catalyze deeper engagement. Just like this, DistroKid's partnership is going to bring the same platform to the lesser known artist riding on trends and leveraging to reach further more by connecting with the great mass through the reach of TikTok.