May is Asian and Pacific Islander Heritage Month, and TikTok has announced a new line-up of special event programming, as well as a showcase of top API creators, to help promote and share the event with its user community.
First off, TikTok will be running a range of themed live-stream events throughout the month, showcasing API artists, dancers, musicians, and more.
According to TikTok:
Our #APIFamily live series will celebrate the rich cultural heritage and incredible impact of the API community. Throughout the month of May, we will also shine a light on a diverse collective of API-owned SMBs who are using TikTok to celebrate API heritage and uniquely grow their businesses."
TikTok will also shine a light on API musicians, with genre playlists to be boosted in the app.
"Our sounds page will feature special guest playlists from Keshi and mxmtoon, as well as genre playlists for Hip-Hop, K-Pop, Indie, #SouthAsian sounds and more! Follow @MusicOnTikTok to tune into our ongoing social programming, set to feature artists Tyler Shaw, Thuy and others!" TikTok has also launched its first-ever 'API Visionary Voices' group, where it will highlight a variety of influential users from the API community throughout the month.
According to TikTok: As per the statement, "Our 2023 TikTok API Visionary Voices list celebrates 15 visionary API creatives, business owners, and culture changemakers who are positively impacting the platform and beyond. These innovative creators use their platforms to celebrate, honor, and continue shaping the legacy of API heritage. This year's honorees are recognized across three categories: Creators, Industry Disruptors, and Small Business Owners."
TikTok continues to promote community engagement and celebrations as part of its broader attempt to better ingratiate itself to different segments, while also hoping to increase its connective value to more groups, perhaps to make it harder to ban.
Which probably won't work, but is good to see TikTok promoting more community celebrations and events, in recognition of the cultural contributions of all users.