As part of its endeavor to mark 100 years of the renowned entertainment brand, TikTok declared a new partnership with Disney. This partnership will entail varied new opportunities for Disney fans to engage within the app.

Through this limited-time activation, Disney fans will have the chance to watch video clips across Disney's brands, create their own videos with Disney music and effects, play daily Disney trivia, collect and trade in digital character cards available in the app, and more.

-- As per TikTok:

“Beginning on October 16th, in honor of The Walt Disney Company’s 100th anniversary, we’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together.”

TikTok says that it hosts more than 48 Disney-affiliated channels, which will all be participating in the 4-week activation.

Whatever their legacy films may be, Marvel heroes (277B views), or the newest classics like Encanto (31.8B views), Disney fans come to TikTok for the connection and entertaining, insightful videos that make the shared Disney experience on TikTok special. More than 150 million followers of Disney-run TikTok accounts tune in for the action on can't-miss moments on @espn, on-the-ground excitement from @disneyparks or educational content from @natgeo.

Yeah, if you hadn't really noticed, Disney's far more than just Mickey Mouse and his pals these days - which provides the company a heap of content and properties to exhibit during the event.

Which can be super helpful to reach new younger audiences, and connect the next generation with Disney's expanded IP. Which it probably doesn't need a whole lot of assistive technology with given the sheer levels of ubiquity that its characters hold, but even so the new program will help enhance Disney's fan connection, and cement its roots within the TikTok app.

It's also hoping to help spark some viral music trends:
And, TikTok's curating a special Disney100 Playlist for our community- featuring some of the most popular hits from the Disney catalog, including songs from classic movies like "Cinderella" and "The Lion King," as well as the upcoming "Wish," and hits from the likes of "Toy Story" and "High School Musical."

That in turn can give rise to a new fresh spike of Disney-related UGC-the bigger bonus-that will make for a more extensive brand awareness platform for Disney's future releases.

It is, in a way, a rather smart partnership that can help both brands create more engaging and resonant experiences to the end-user.

And it might also afford brands to tap the same with themed promotions-under the scope of IP usage, of course.

The new Disney/TikTok deal comes into effect next week.