TikTok today announced that its revamped creator fund, which has increased total creator revenue by more than 250% over the past six months. The company claims the fund, which it launched a year ago and ultimately replaced with its original $1 billion Creator Fund, will exit beta later this quarter. Additionally, TikTok announced it is renaming its LIVE Subscription monetization tool to "Subscription" and it will soon be available to non-LIVE creators.

The rebranded creator at launch went by the name Creativity Program. As it emerges from beta, it is renaming to the "Creator Rewards Program." The new program pays creators for longer content, unlike the original Creator Fund because it pays out on videos that are more than a minute in length. Since launching longer videos, the number of users who watch content for 50 percent of their time has increased, and nearly 40 percent of viewership of longer videos occurred over the last six months.

The renewed fund is established as a reaction to criticism from creators who accused TikTok of offering poor payments on its previous scheme. Several creators said that they are earning dollars for the videos that reached millions of views. Upon launching the revived pay, TikTok estimated the creators can earn more than 20 times the amount previously earned on the social media platform.

While TikTok is launching longer videos to catch up with YouTube, however, it doesn't want to dig into its same level of payouts that the Google-owned platform shared. YouTube, which shares ad revenue with creators, has paid $30 billion in three years. The new creator fund sought by TikTok would try to appease creators and encourage them to post their longer videos on TikTok and not just YouTube.

Non-LIVE creators will get a new way to connect with their audience through exclusive content and perks through the redesigned Subscription offering. According to the report, TikTok will make it available first on an invite-only basis to the creators, while they can sign up for access in the coming weeks if they are eligible.

In expanding the tool, TikTok is now giving creators a new way to offer perks to their subscribers for videos and LIVEs, rather than just offering them for LIVEs. Exclusive videos can be posted by creators, viewable only by their subscribers. Users subscribing to a creator will have a subscriber badge displayed next to their names when commenting on videos and during LIVEs. TikTok says more perks will become available once the feature is fully rolled out.

The company is also upgrading its education hub on the Creator Portal, renaming it the Creator Academy, and adding more resources and courses about TikTok through articles and insights. This upgraded hub is currently in beta test and soon will be available in seven different languages with more languages added the coming weeks.