TikTok has published a new guidebook to get the most out of its quick advertising option "Promote" in order to amplify your content with paid exposure to a wider audience.

In other words, it is TikTok's version of Meta's Boost feature - a simplified version of promotion opportunity available on any of your posts.

The new, 42-page guide will cover all aspects of the option and how to get the best out of Promote, so you get the most for your ad spend.
This guide explains, in depth, how Promote works and where it fits into your TikTok ads approach.
The first 20 pages of the guide will go over the specifics of the option and ways to launch a successful Promote campaign.
This makes much sense very neatly but also includes useful notes and points, such as the use of TikTok's Promotion Packs.

The case study examples within the industry section of the guide will provide you with more context in which you can better understand how Promote may be able to assist you within your sector.
There are some good notes here, and while much of this is going to be familiar ground for experienced marketers, perhaps the specifics and details might indeed be relevant, and will help you refine and improve your performance in TikTok ads.

If you're interested in getting more out of your TikTok campaigns, then this is something to take a look at.