Want to talk to the French-speaking Canadians?

This'll help. Today, TikTok published a new report on how French-speaking Canadians use the app, based on market research conducted by Legger, one of Canada's largest market research firms.

And while it is pretty niche in general terms, there are over 7 million native French speakers in Canada, so the market is significant. The takeaways could also help give better context for your overall marketing plan if you're looking to address the broader Canadian market.

You can download TikTok's full 22-page guide here, but in this post, we'll take a look at some of the key notes.

This report begins with the value of the language for the French Canadian user and how that would relate regarding their in-app engagement.
Even though there is a high percentage of French Canadians who understand both languages, French and English, their first language does play a crucial role in their cultural identity, and marketers need to understand these factors well.
There's a heap more insight in the full guide, including purchase trends and brand connection notes that could all be valuable in your content planning.

A must-read if you are looking to reach this cohort.