TikTok has published a new guide on how to optimize your ad campaigns and, more specifically, your ad bidding strategy in order to maximize your promotional performance on the app.

The 13-page guide contains helpful pointers on bidding options and strategic approaches, case study examples, data-backed notes, and so on.

Download the full guide here, but let's take a sneak peek at some of the highlights for now.

First up, the guide covers approaching your ad process and numerous options within TikTok's system.
The guide further includes pointers on how to structure your ad account in order to maximize performance; this provides some key guidance on common best practices.
You'll also find pointers on when and how to refresh your campaigns, avoiding audience fatigue, and even possible shifts in a learning phase, as there are also pointers on strategies for bidding and when they could work best.
Good notes in here, particularly about targeting and the best types of campaign structures.

To TikTok, if you'll be focusing more on it for ads this year, it deserves a read, even though you're confident you are already doing a good job with your approach. For in the official guides, there is always something interesting to think about. And maybe, it will change your thinking and help you improve your performance.