TikTok has published a new guide to help marketers seize opportunities during "Q5," which some marketers have coined newly as an additional period that falls within the post-Christmas and early new year timeframe.

This is generally one of the times when most shoppers are in holiday mode and looking for bargains post-Christmas, making it an opportunity to connect with such shoppers and truly maximize your sales.

According to TikTok:

"Q5, a sweet spot for marketers to win consumers' interest as the holiday shopping spree is over, represents a large number of consumers on TikTok who are actively surfing for new deals, trends, and products for the New Year. Drive post-holiday sales on this hidden gem of a moment."

In this regard, TikTok's new, 13-page Q5 marketing guide provides ample insights into how you can elevate your Q5 outreach, including usage of TikTok during the period.
According to TikTok, interest in shopping-related content in the app remains pretty strong moving into the new year.
That being said, the focus for some users does change. As you can see in this overview, "self care" becomes more of a focus post-Christmas.
Also worth noting as where Q5 buyers will look to purchase from, with more online sales appearing to reflect the tastes of these buyers.
Similarly, also offering more in-depth reviews of the different sales strategies offered within the application and how one can strategically utilize the functionalities of TikTok.
A lot of insight, although I'm not fully in favor of the "Q5" branding per se, bringing this out as its own marketing time period makes sense because consumers focus on this particular kind of thing differently, and with that, so should your offers.

Get this right and it becomes a highly valuable focus for your branding and direct sales, which, in turn, can drive up your end-of-year results.