Now that holiday planning has ramped up, TikTok has rolled out a new marketing playbook for SMBs, which may help you in optimizing your efforts on TikTok.

The 19-page playbook covers everything related to TikTok marketing from all angles but leaves a lot of notes and suggestions to help you steer your way. The full guide is available up here, though you will have to sign-up with an email-but here are some of the key notes from this post.

Going first, the guide provides an overall overview of popularity and the relevance of TikTok for marketers with plenty of usage stats.
Then it discusses the various types of TikTok ad tools available, and how one can exploit each one at different times.
So, many of these notes are similar to those you might have heard of and/or read previously, but there are some good pointers that could put your TikTok strategy straight and see that you're getting the best out of what's available to you.

If you want to focus on TikTok this year, it's well worth taking a look at.