Is TikTok in your holiday marketing mix for the year?
If so, then keep reading.
TikTok has published a new holiday marketing guide, including the EU market, with a range of tips, usage insights, and data pointers to help map out your strategy.
You can download the full 18-page guide here (with email sign-up), but to get a general sense of things for now, let's look at some key notes in the post.
Holiday shopping plans and when TikTok users are most actively seeking seasonal inspiration to get things started
This guide has an even more detailed overview of when people are looking for Christmas gift inspiration and how TikTokers approach the period.
That would help you strategize your outreach, making sure that you get your message in front of consumers at just the right time for that season.
You can also find insights on what gifts TikTokers are looking for this season
TikTok has also added some notes on "Q5," or the season after Christmas, where most shoppers are out seeking bargains and personal shopping.
There are some really valuable notes here that might inspire your marketing plan and ensure you reach the right consumers at the right time in the app.
It's also given that there are now only 120 days to Christmas, so it's time to start locking in your marketing plans so that your end-of-year push delivers for your business.