TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust that underscore how to create effective app promotions.

The guide is based on insights from the Middle East and North African regions, though many of the notes are universal, and will apply to all app marketers.

You can read the full review of TikTok here (in three different regional versions), but to give you a flavor here, we'll take at some of the highlights.
The guide goes into the detail of each of those areas, including practical notes with tips on how to dig into these key elements further.

There are also assorted stats on app marketing engagement and how TikTok's users respond to app campaigns.
There are also some insights into how the ads in the TikTok app perform in different verticals and why it can be a good driver of app promotions.

Finally, there are some notes on seasonal promotions, and how the TikTok campaigns can help in broad connection. There are interesting notes here, and even though this is only a brief report, there could be good pointers for your app strategy.