TikTok is gearing up to compete with Amazon's Prime Day event in July. The social network announced on Thursday that TikTok Shop is holding a "Deals For You Days" sales event in the U.S. starting on July 9.

The announcement comes just days after Amazon said that its annual Prime Day sales will occur on July 16 and 17.

Of course, the success of Prime Day has led other retailers-large and small-to capture the day for their own competing sales. You can count TikTok among those now.

TikTok says the sales event will feature deals on fashion and beauty products, backyard entertainment essentials, decor, summer reading bestsellers and more. Similar to Amazon's Prime Day sales, TikTok Shop will feature exclusive deals on certain products. The sales event will feature exclusive sales on L'Oréal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced and Zwilling USA products.

The content challenges for short videos and LIVE shopping events will include brands and merchants during the sales event, where they can engage with their followers and share the products that they love as well as their bestsellers. Real-time discounts for popular products will be made available at the LIVE events.

TikTok has been all-in on its e-commerce plays and is hoping to more than triple the size of its TikTok Shop U.S. business to as much as $17.5 billion this year. In the upcoming deals event, TikTok will be taking on one of the largest sales events in the U.S. It's worth noting that while this particular incident seems to be targeting Amazon, TikTok Shop is also looking to take on other Chinese-owned companies like Temu and Shein, both of which have become super-popular in the U.S.

Bloomberg reported last year that TikTok was going to generate around $20 billion in global gross merchandise value in 2023 and that most of the sales were in Southeast Asia. Now, TikTok is investing in bringing that success to the U.S.

TikTok's ambitions for its e-commerce product are not surprising as social commerce sales are expected to rise in the next few years. According to eMarketer forecasts, social commerce sales are expected to more than double to $144.5 billion by 2027 from $67 billion in 2023.