TikTok has recently published a new guide to building effective influencer marketing campaigns in the app, based on learnings from the best-performing videos on its Creator Marketplace brand connection platform.

As described by TikTok:

We looked at more than 300 of the top videos in the Creator Marketplace, TikTok's official platform for brand-partner collaborations, for patterns in the highest engagement rates videos. Then we verified those findings through first-party research to ensure that they lined up with user sentiments, which they did.

The result is an 11-page overview of key connection and creation techniques to help improve your creator collaborations, including notes on how to plan your campaigns, how to connect with the right influencers, and more.

You can download the full ‘Making Creator Marketing Easy’ guide here, but in this post, we’ll look at some of the key notes.

First off, TikTok gives some really valuable insights on why creator collaborations work so well in the app, from user insights.

Creator campaigns also give your ads an organic feel that's tough to replicate by leveraging the expertise of platform experts to better line up your messaging.

The guide then offers some specific insights on how to create a successful influencer marketing promotion in the app.
Each of these factors then breaks down further, offering additional information and advice on how to create a creation process for your collaborations.

It's a practical guide, which may help you develop a more effective influencer collaboration strategy within the app, which, as I mentioned, has also been a key strategy for many marketers on TikTok.

Tap into the right influencers, with reach to the right communities, and it could deliver big benefits.