On World Mental Health Day, TikTok has thrown its hat into the new wave of initiatives, including a key push to help creators get necessary help and to encourage others in the app to do the same.
Firstly, TikTok will partner with Headspace in a new initiative, offering around 20,000 creators six months' free use of the Headspace app.

Its aim is to help the creators avoid burnout pressures caused by audience expectation and to enable them to talk about how they got the kind of help and assistance they actually needed.

Nearly 80% of influencers have burnt out at some point, though their reach and popularity make them an accessible conduit against mental health stigma and misconception. Thus, this is a good initiative from TikTok, which could help many people with their own struggles.

TikTok's also developed a new Creator Academy Playbook to help guide creators on how to make content for World Mental Health Day and beyond.
The guide has all sorts of tips on how best to communicate mental health elements, and what creators need to know about terminology, resources, assistance, etc.

TikTok's also running a webinar in the U.S. focused on creator well-being.

"Creators can attend this webinar to learn from mental health experts, connect with support networks, and gain valuable strategies for managing stress and enhancing their overall mental health.".

Lastly, TikTok is also collaborating with the World Health Organization through the Fides network to fight mental health misinformation by creating content. This would mean popular health influencers within the app must share videos that attempt to dispel rumors and myths about the scenario and empower users on TikTok to take control of their mental health situation.

These are good initiatives that can make a difference in several ways, by connecting more of the TikTok users through to mental health support resources to get them on the right track.

Free support for influencers will likely be the broadest impact of the several programs displayed here.