TikTok is trying out a new way to give artists more visibility in the app by allowing users to create content on their music to help push their in-app reach.
some TikTok users are now seeing a new 'Work with Artists' option in their Creator Tools menu, which, when selected, takes you through the process of selecting a track and creating content based on that music.

Once you find a song that you like, you can choose a paid challenge that will make you eligible for cash rewards based on engagement with the subsequent video that you create using that music.
So if your video gets the most likes, based on the parameters of the proposed campaign in the listing, you can earn money for your promotional efforts, which provides another way for musicians to incentivize sharing of their work in-stream.

TikTok has become a key promotional platform for musicians, with the app now fueling many trends that spark major hits.

After all, many artists already used the fame on TikTok to kickstart their career; and there are many others that seek the same for the recordings they have made. Thus, a new 'Work with Artists' option announced now does look promising: encouraging easy incentivization of shares, while giving the artists better control of their promotion as it can feel more organic.

It could help spark new viral music trends in the app, and get more people sharing the best tracks, which could then lead to significant opportunities for the artists. And with TikTok users responding to user-generated clips more so than direct promotions from labels, it may be the best way to go in promoting your music - while also giving regular users an opportunity to make money in-app.

We've reached out to TikTok for more details on the Work with Artists program and we'll update this post if/when we hear back.

UPDATE: TikTok confirmed to SMT that this feature is in early testing with limited availability. No timeline for a full rollout as yet