TikTok held its third annual 'TikTok World' event today, sharing new insight into its latest product developments, ad tools, and creator options, along with strategy tips and pointers to help businesses grow their TikTok presence.

And even if you couldn't watch it live, you can catch up with all the announcements, and TikTok has also launched a new 'TikTok World Hub' mini-site, giving a central place for everything featured.
TikTok World Hub comprises video presentations that feature from the event, comprising the latest creator tools and choices, such as eCommerce elements, improvement in ad tools, etc.

There are also links to a variety of guides that can help to enhance your TikTok marketing strategy.
Within this, TikTok has also published two new guides – 'Creative Codes', an overview of the key principles that drive standout creative in the app, as well as a 4-page explainer of TikTok creative principles.
This actually is the better of two guides, as it elaborates on a variety of key principles and approaches on how to maximize your use of TikTok content best efforts.
There were no announced major updates as part of the TikTok World, although TikTok has shed more light on what works within an app and what it finds and is working in while moving forward with its ad tool development.

If you’re marketing on TikTok, it’s worth tuning in, and reading through the various guide notes to ensure that you’re maximizing your potential in the app.