TikTok is rolling out a new AI-powered tool to help you create better TikTok video clips, its 'Script Generator', found within its Creative Center, that can plot out video concepts based on your prompts.
Enter in the industry vertical, product name, description of the item, and whatever relevant keywords you want to highlight or include, using TikTok's Script Generator tool. Then you also select whether you want a 15-30 second video, or 31-60 second video and press 'Generate scripts'.
With the information you’ve provided, the system will then churn out a selection of sample video scripts to consider, each including a hook, scene, and a call to action, with both audio and visual cues to include.

It could be an easy way to come up with better TikTok content concepts - and even if you think they all suck, you can run it again and see what else it comes up with.

TikTok warns that any AI-generated content may not be accurate, and that TikTok itself:

"…makes no warranties or representations concerning the content created by Script Generator. It's entirely your responsibility whether to use and/or distribute content created with the Script Generator in any advertisement or other material. You assume all risks in connection with the content created by using Script Generator, including ensuring that such content is accurate and compliant with all relevant laws and regulations, and this content is not sponsored, affiliated or endorsed by TikTok."

Covering their bases on AI 'hallucinations' as they're called.

TikTok also claims its Script Generator AI system is built by a third-party provider; thus, whatever you feed into it will be routed through that resource - though it's not entirely clear as to who or what that third-party service is. Presumably the system has been built on data taken from top-performing TikTok video clips, which should produce more native, engaging scripts for your videos.

But as with most AI tools, it might also lead to more bland content. When all posts become the same type of thing, based on AI recommendations, which are based on existing trends, then all ads become less interesting as a result. But then again, that pretty much happens anyway, with marketers all hooking onto the latest shifts and trying to work the systems to best effect.

As such, it might be a good one to consider at least – and it doesn't cost you a dime, either way.

To try the new Script Generator tool, you need a TikTok for Business login for TikTok's Creative Center tools.