Not sure where to start with TikTok ads?

This might help. TikTok has just rolled out a new 'Starter Guide' for TikTok ads, guiding you through a series of questions related to your business, thereby providing more customized guidance as to where to start with your campaign planning.

This new mini-site can be accessed here, and it will guide you through a series of questions related to your business in order to understand how best to direct your ad approach.
Answer the five related questions (or less if you're a creator or agency, as the app will redirect you straight away to another resource), then you'll get this cool cat that points you to your guided resources.

You tick off the boxes, set up your campaign approach, and you’re on your way, based on TikTok’s guided system. And once you’re done, TikTok shares even more resources and tips to help further refine your TikTok ads approach.
There’s a heap of helpful notes here, which could be worth digging into, beyond the main guide notes of the app. And even if you’re already running TikTok campaigns, it could be worth taking a look at the guide notes, as a way to ensure that you’re ticking off on all the key elements and considerations, and maximizing your TikTok ad performance.