TikTok has unveiled a slate of new ad automation options, the firm says, as it looks to maximize advertiser interest heading into the holiday push.

The company has introduced a new, entirely automated ad solution called "Smart+, " which will handle the complete ad creation, placement, and bidding process on your behalf, the firm said.

"TikTok explains:

There, AdRoll tells us here that "Smart+ is the automation of performance advertising across targeting, bidding, and creative to deliver the right ad to the right person for the best performance. Advertisers simply input their assets, budget, and targeting goals, and Smart+ will automatically create or select the best creative asset.".

Yeah, nor can I even recall why the plus sign became the identifier for ad options automated, but that's just fast becoming an industry standard to; have Meta's "Advantage+", and Pinterest's "Performance+", and now this.

Which makes sense, I suppose, in terms of ensuring there's broader understanding of what these options are. Interesting how such conventions develop.

As you can see in the above overview, TikTok Smart+ campaigns will be coming in four formats, bringing more expanded automation options for TikTok partners.

And in testing, TikTok says they have been driving results:

"Advertisers using Smart+ Web Campaigns to optimize for value have seen a 52% improvement in their return on ad spend."

Again, the more and more platforms are moving toward those more automated ad processes, and since their AI and targeting systems are built on user response data, it makes sense that they would be able to help you reach more willing and active consumers.

May be worth testing. To learn more about Smart+, follow this link. 

It's launching "GMV Max", the tool which automatically creates campaigns for TikTok Shop and generates additional, above-average gross merchandise value of TikTok Shop, too. After reading what's been stated above, GMV Max optimizes traffic to commercial messages based on organic content, paid ads, and affiliate posts with the aim of increasing total return on investment for merchants.

"GMV Max greatly streamlines operations for ads, cuts the time it takes to set up a campaign in half, and enables sellers to reach their audience in all the shopable placements on TikTok-from For You Feed and Shop Tab to Search in one campaign."
It is fundamentally a process which will enable you to maximize the exposure to realize better sales opportunities in the app, something that is more challenging to attain if you are not familiar with all the elements. GMV Max will therefore harmonize with shopper behavior of TikTok for that particular element to acquire an ideal performance, hence better responses.

The GMV Max service will be provided in the U.S. and SEA markets first.

TikTok also introduces some newly released integrations of Privacy-Enhancing Technologies, which will help advertisers use more consumer insights without uploading their audience data to TikTok itself. Meanwhile, Conversion Lift Studies is being rolled out by it, which will help advertisers measure the overall impact of their campaigns on TikTok and the actual conversions TikTok ads drive.
Some pretty significant additions, which can make a big difference in your approach to TikTok marketing. While many marketers are wary of giving up too much control to AI and automated targeting systems, results continue to show that such processes can drive better outcomes.

Worth considering.