TikTok has teamed up with Hubspot on a new guide to effective lead generation in the app, covering everything from tips on TikTok ads best practices and campaign notes to case studies and more.

Download the full 25-page guide, aimed at APAC marketers, here (email sign-up required), or read on for some of the key takeaways.

First, the guide outlines the major lead gen options in TikTok and how they work.
There is also an overview of the ideal workflow for lead generation using TikTok's solutions that could help in your campaign planning.
There are also notes on how to integrate your TikTok ads process into Hubspot, bringing your ad campaign management into a single platform.
Creative tips, notes on how to use CapCut to edit and create video clips and a case study in order to present the notes in action.

There are a few useful notes here and even if you are one of those confident souls that knows what you are doing with your TikTok approach, it is probably worthwhile downloading and reading through the notes, in case there are some elements that you may have overlooked.