Need a TikTok Gameplan for the Holidays?

This might be it.

Today TikTok is launching a new App Center for business users. As you know, the social media app has been busily collecting a variety of apps that third-party developers have built to help small brands specifically maximize their performance in the app.
The App Center from TikTok will show you a mix of tools that are blessed by TikTok as helping out with different elements of TikTok marketing.

Notes from TikTok:

The TikTok App Center is designed to help businesses of all sizes succeed on TikTok, making it easier for advertisers than ever to navigate their entire journey from ideation to publishing to reporting." 

Listed in the App Center are different apps organized around various functional categories, so you can easily find a tool that fits your need.
According to TikTok, these apps were selected based on their engagement in "lightweight solutions" instead of more comprehensive SaaS tools that are well suited for big brands.

"These apps are taken as a continuation of TikTok for Business, using TikTok's set of API solutions which ensure activities or updates on the app are automatically replicated in TikTok's ecosystem. TikTok App Center has diverse assortments of apps available that are multi-categories that are supporting adverts solution from various industries."

Most of the apps listed are free and have a free trial in place, so you can try before committing to a business plan.
It is a great concept and will hopefully assist a significant number of SMBs in locating some useful tools to help them build their presence at TikTok. With an app currently reaching around 1 billion active users, it is certainly becoming a consideration for most SMBs.