In an effort to further cement its bond with the music fraternity, this time specifically to electronic music, TikTok announced a new Electronic Music Hub in the app.
According to TikTok:
 
 "#ElectronicMusic is one of the most celebrated genres on TikTok.". Here is Ireland's Jazzy as the first woman to top the Irish charts in 14 years with ′Giving Me', while Kenya Grace sweeps the world with 'Strangers′, ruling both the charts and Chase & Status landing their very first UK No. 1 with ′BACKBONE′ in spearheading a new wave of drum and bass across the UK. We are officially expanding around the globe and coinciding with Amsterdam Dance Event, one of the world's most important festivals for electronic music. Electronic music hub The new hub for electronic music promises more possibilities for exposure by the artists who create electronic music, since TikTok aims to monetize such interest.

Of course, many of these artists have had established followings for years, but they're now finding a new community in the app. The interest-matching algorithms of TikTok are helping more people connect to more music they like, which in turn is helping the musicians reach a whole new crowd, and expand their popularity.

Which would be the heart of TikTok's value to modern artists. For one thing, a report issued last November by TikTok showed that TikTok users are far likelier both to discover and to share new music content within the service, and that 75% of its users also find new artists via TikTok clips.

TikTok shows that there is a 70% year-over-year increase in electronic music-related videos posted on the app while specific genres are also benefiting, such as Drum and Bass, Techno, and Trance all gaining more momentum.

From the rise of Amapiano to the resurgence of Drum & Bass, electronic music thrives on TikTok with infectious energy, global appeal, and creative ways in which the community celebrates the genre.

Undeniably, TikTok has value to artists: guiding users to new sounds and resurfacing old music that remains relevant.

The only challenges to TikTok's strength in this regard are its ongoing negotiations over music rights—TikTok lost all tracks from Universal Music artists earlier this year due to a contract dispute—and its pending ban in the U.S.
That's why Instagram is also ramping up its music elements with a view to potentially outstrip TikTok as the top app for music promotion, while, at present it's still where all the action is for artists, and those wishing to gain exposure for their music.

The new Electronic Music hub is another way in which this is enhanced, and also to get more artists noticed through clips on TikTok.

And, of course, is worth marking down for marketers in associated fields, too.

TikTok's Electronic Music hub will go live in the UK, Ireland, the Netherlands, Sweden, France, Germany, Spain, Italy, Belgium, the USA and Australia on the 21st of October.