As it continues to draw attention to new creators of all kinds throughout various communities within its app, TikTok has unveiled its first "Visionary Voices Africa" list, comprising 15 top creators from the African region selected for the initiative.
The list includes creators, small business owners, and "Industry Disruptors," offering a representative slice of creative talent from the wider African community.
The creators on the list "embodiment of the spirit of African creation," according to TikTok.
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According to TikTok:
 "[These] are the ones who are shaping the future of the industry, the viral trends blurring African music, transforming entertainment spaces, and cultural representation. These pioneers are not only making waves on TikTok but are also causing ripples in the world beyond the platform. We will be celebrating Africans throughout July, and all-year-long, we're amplifying the boundless impact of the African creator community.".

TikTok's Visionary Voices initiative - through which it is also already showcasing creators from a variety of other backgrounds - gives creators a way to share their work and get it in front of an even wider range of users in the app.

TikTok is also launching a new #VisionaryVoicesAfrica programming hub to highlight the selected participants. That will see them gain even more exposure, and connect more users to their work.

This is one good way to share more diverse content in the app and get more people looking at these creators and their efforts. The addition of this small business element also ties back into TikTok's broader shopping push, showcasing the different types of products being presented in the app.

According to reports, TikTok revealed it will promote these creators over the following weeks and with that, African music and other creative trends in the region.